In Illinois, a broker practicing designated agency is primarily considered the agent of whom?

In Illinois, when a broker is practicing designated agency, they are primarily considered the agent of the seller. This means that the broker has exclusive responsibilities to the seller, adhering to the seller's interests throughout the transaction. The concept of designated agency allows for a broker to represent one party while another broker in the same firm can represent the other party, creating a structure where both parties receive representation without conflict of interest from the same brokerage.

This arrangement emphasizes the broker's fiduciary duties towards the seller, including loyalty, disclosure, and the obligation to act in the best interest of the seller. Overall, this legal framework ensures that both brokers can effectively advocate for their respective clients while maintaining professional ethics and responsibilities. In this context, the broker's primary allegiance is to the seller, hence why option B is the correct answer.