What describes "bait and switch" practices in real estate?

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"Bait and switch" refers to a deceptive practice often employed in sales, including real estate, where a seller advertises a particular product or property at a low price to attract potential buyers. Once the interested buyers show up for that advertised deal, they are redirected to a different offering, which is typically more expensive or of a different nature than what was initially promised.

In the context of real estate, this means a buyer might see an attractive listing and be persuaded to visit that property, only to be guided towards a different property that does not match the original advertisement in either price or specifications. This tactic is regarded as misleading and unethical, as it does not align with fair trading practices or honest marketing strategies.

Understanding this concept is crucial for real estate professionals as it emphasizes the importance of honesty in marketing properties and maintaining transparency with clients.

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